Tapping the Talent

skinny.tiffSometimes I like it when things don’t go according to plan.

I had wanted to get into the office a little earlier than usual this morning but as I was trying to leave the house I couldn’t find my keys. I looked in the places where I usually leave my keys but after a few minutes I knew exactly where they were.

In my wife’s purse. At her job. 40 minutes away.

After calling her to confirm that they were indeed inside her purse I knew that my plans for the morning would have to change. While I do have a spare car key I do not have a spare to the building or to my office. I could leave my house but I had no where to go. Thankfully, I do have a spare Starbucks card for this very occasion.

When I got to Starbucks I ordered a tall mocha and I also purchased a copy of Off the Clock: Vol 1.

Off the Clock is collection of new music from “up and coming Starbucks artists.” Translation: The music is from actual Starbucks partners. You could have been served a drink made by someone featured on this album! How cool is that?

According to the liner notes:

For years Starbucks Entertainment has been asked by just about everyone who works here how to get their music heard. So we decided in 2006 to see what the partners had to offer by launching our first-ever Partner Music Contest. (Partners) were invited to submit solo or band recordings of original songs.

We ended up receiving more than 800 submissions.

Yes, these artists work at Starbucks, and they are also amazing musicians with great songs that deserve to be heard. We back their music wholeheartedly. While we strive to support our partners, ultimately it is our goal here to introduce you to astonishing music from exceptional artists.

Starbucks has always been known for standing behind their employees. The company consistantly ranks at or near the top of the world’s most respected companies and that is due largerly to the way that it treats its employees.

I think that highlighting the talents of the baristas around the country is a win-win for everyone. In a country that is focused on some guy named Sanjya with zero talent this album showcases 15 very talented singer/song writers or bands that sling joe in the morning and rock out at night.

The stores are also putting the spotlight on some baristas who are artists allowing them to create artwork for ceramic mugs, journals, and prints that are sold in store as well.

All of this falls under a new campaign titled, “I Am Starbucks.”

So, I’ve got a few questions that I want to discuss the rest of the week.

1) What could this kind of campaign do in our churches? How can we highlight what our people do “off the clock” (Monday-Saturday)?

2) What would this look like?

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