Hello simplicity and integrity.
In September I wrote a post lamenting that Chase Banks had co-opted one of my favorite songs for their credit card commercials. The song was “All You Need Is Love” by The Beatles and I was frustrated that the commercial was selling the idea that love equals stuff. Call me naive. Call me idealistic. I don’t care. The commercial made my stomach turn.
Well it has happened again. This time by a company that I frequent quite often.
No doubt that you have seen that Target has featured the Beatles’ hit, “Hello Goodbye,” in their latest round of advertisements. Except they have changed the lyrics to Hello Goodbuy again preaching the idea that love equals stuff. They have even spelled out the Good Buy in Jell-O and in other products so that the viewer doesn’t miss the pun.
When I first saw the ad a few months ago, I merely rolled my eyes and quickly forgot about it. (I figured that Michael Jackson simply needed money again.) I only saw the ad once and thought that the campain was over. Then while on spring break, I popped a Beatles mix into the van’s CD player on our ski trip with the youth group. From the back of the van I heard, “Hey, this is the song from the Target commercial!”
This student had no idea who the Beatles were. They had never heard the song before seeing it in the commercial. How tragic.
Way to go coporate shills. You have once again managed to take something beautiful and turn it into a mindless, soulless peice of garbage that you can use for your own benefit.
I am not buying. In fact, I’m not going to buy from Target for a very long time. I have managed without Wal-Mart for over a year (only 4 unavoidable visits) and I will manage without Target.