Archive - April, 2007

I Am Insert Your Ministry Here


Ultimately, Starbucks can’t flourish and win customers’ hearts without the passionate devotion of our employees. In business, that passion comes from ownership, trust, and loyalty. If you undermine any of those, employees will veiw their work as just another job. Their passion and devotion is our number-one competitive advantage. Lose it, and we’ve lost the game.

Today we continue thinking about the latest Starbucks corporate initiative focusing on the unique talents that each partner brings to the coffee-table and what that could do for your ministry.

The I Am Starbucks campaign is truly inspired. Giving your employees stock options can make them feel like they share in the ownership of the company but highlight who they are as individuals and celebrate their strengths and you’ve got wildfire of loyalty, passion, and excitement that has the potential to sweep the entire organization.

When I read the words I Am Starbucks I immediately began thinking about my ministry. One of my non-negotiables is that I want and desire that every student that comes in contact with our ministry to feel that they are an important part of what’s going on. The ministry rises or falls on who they are as individuals and what they bring to the collective.

To clarify, I’m not talking about an individual’s worth being tied to what they contribute.

No, I simply mean that who they are is the contribution- their presence, involvement, ideas, passions, gifts. Who they are at their core means a great deal to our ministry.

For many teens this idea could be revolutionary. Teens have been conditioned feel as though adults only care about what they can do. They have a hard time believing that they could loved because of who they are.

I hear things like:

“My coach only cares if we win state.”
“My parents expect me to be perfect.”
“Every teacher thinks that their class is the most important and deserves the most of my time.”

I understand that this feeling is somewhat oversimplified but perception is the truest reality. Students need to be told that they are loved because of who the are and that our love isn’t a condition of what they can or cannot do.

So, starting an I Am insert your ministry here campaign begins with loving your people as individuals. If you jump into highlighting talents in an open forum your effort will reek of trying to profit off of their efforts. Students can see right through that and if we’re honest with ourselves so can most adults.

Long before Starbucks began this new campaign they built trust and loyalty with their partners by creating health plans, 401k, and Bean Stock in essence telling their people that they care about them personally above and beyond the corporate bottom line. The result is that this ad campaign has an air of authenticity behind it. That’s something many ministries struggle with.

You want to reach people outside your church walls? Start loving the people that are there now.

You want to highlight people’s gifts and talents in front of the entire body? Start highlighting people’s gifts and talents quietly on your own.

You want people to feel like they are responsible for the direction and success of your ministry? Make people more important than the specific ministry.

Start doing these things and pretty soon your people will begin proudly saying,

I AM Insert Ministry Here & YOU CAN BE TOO.

Tapping the Talent

skinny.tiffSometimes I like it when things don’t go according to plan.

I had wanted to get into the office a little earlier than usual this morning but as I was trying to leave the house I couldn’t find my keys. I looked in the places where I usually leave my keys but after a few minutes I knew exactly where they were.

In my wife’s purse. At her job. 40 minutes away.

After calling her to confirm that they were indeed inside her purse I knew that my plans for the morning would have to change. While I do have a spare car key I do not have a spare to the building or to my office. I could leave my house but I had no where to go. Thankfully, I do have a spare Starbucks card for this very occasion.

When I got to Starbucks I ordered a tall mocha and I also purchased a copy of Off the Clock: Vol 1.

Off the Clock is collection of new music from “up and coming Starbucks artists.” Translation: The music is from actual Starbucks partners. You could have been served a drink made by someone featured on this album! How cool is that?

According to the liner notes:

For years Starbucks Entertainment has been asked by just about everyone who works here how to get their music heard. So we decided in 2006 to see what the partners had to offer by launching our first-ever Partner Music Contest. (Partners) were invited to submit solo or band recordings of original songs.

We ended up receiving more than 800 submissions.

Yes, these artists work at Starbucks, and they are also amazing musicians with great songs that deserve to be heard. We back their music wholeheartedly. While we strive to support our partners, ultimately it is our goal here to introduce you to astonishing music from exceptional artists.

Starbucks has always been known for standing behind their employees. The company consistantly ranks at or near the top of the world’s most respected companies and that is due largerly to the way that it treats its employees.

I think that highlighting the talents of the baristas around the country is a win-win for everyone. In a country that is focused on some guy named Sanjya with zero talent this album showcases 15 very talented singer/song writers or bands that sling joe in the morning and rock out at night.

The stores are also putting the spotlight on some baristas who are artists allowing them to create artwork for ceramic mugs, journals, and prints that are sold in store as well.

All of this falls under a new campaign titled, “I Am Starbucks.”

So, I’ve got a few questions that I want to discuss the rest of the week.

1) What could this kind of campaign do in our churches? How can we highlight what our people do “off the clock” (Monday-Saturday)?

2) What would this look like?

Nice.

I love this poster!

Reebok launched their new ad campain today inviting runners to Run Easy with some pretty provacative art work. Not all of them are this awesome real but they are all indicative of the entire campain.

Run Easy seems to be targeting the Nike+ crowd with it’s interactive/social networking site complete with sections to share your favorite runs and playlists with other runners within the community.

The site has been running a little slow today but it is worth you checking out. I promise it won’t make you puke.

The Stone It Has Moved

All Debts Are Removed

“On the first day of the week, very early in the morning, the women took the spices they had prepared and went to the tomb. They found the stone rolled away from the tomb, but when they entered, they did not find the body of the Lord Jesus. While they were wondering about this, suddenly two men in clothes that gleamed like lightning stood beside them. In their fright the women bowed down with their faces to the ground, but the men said to them, “Why do you look for the living among the dead? He is not here; he has risen! Remember how he told you, while he was still with you in Galilee: ‘The Son of Man must be delivered over to the hands of sinners, be crucified and on the third day be raised again.’” Then they remembered his words.”
-Luke 24:1-8

My Hero’s Longest Day

“Jesus went out as usual to the Mount of Olives, and his disciples followed him. On reaching the place, he said to them, “Pray that you will not fall into temptation.”He withdrew about a stone’s throw beyond them, knelt down and prayed, “Father, if you are willing, take this cup from me; yet not my will, but yours be done.”An angel from heaven appeared to him and strengthened him. And being in anguish, he prayed more earnestly, and his sweat was like drops of blood falling to the ground.

When he rose from prayer and went back to the disciples, he found them asleep, exhausted from sorrow. “Why are you sleeping?” he asked them. “Get up and pray so that you will not fall into temptation.”

While he was still speaking a crowd came up, and the man who was called Judas, one of the Twelve, was leading them. He approached Jesus to kiss him, but Jesus asked him, “Judas, are you betraying the Son of Man with a kiss?”

When Jesus’ followers saw what was going to happen, they said, “Lord, should we strike with our swords?” And one of them struck the servant of the high priest, cutting off his right ear.
But Jesus answered, “No more of this!” And he touched the man’s ear and healed him.

Then Jesus said to the chief priests, the officers of the temple guard, and the elders, who had come for him, “Am I leading a rebellion, that you have come with swords and clubs?
Every day I was with you in the temple courts, and you did not lay a hand on me. But this is your hour—when darkness reigns.”

Then seizing him, they led him away and took him into the house of the high priest. Peter followed at a distance. And when some there had kindled a fire in the middle of the courtyard and had sat down together, Peter sat down with them. A servant girl saw him seated there in the firelight. She looked closely at him and said, “This man was with him.”
But he denied it. “Woman, I don’t know him,” he said.

A little later someone else saw him and said, “You also are one of them.”
“Man, I am not!” Peter replied.

About an hour later another asserted, “Certainly this fellow was with him, for he is a Galilean.”

Peter replied, “Man, I don’t know what you’re talking about!” Just as he was speaking, the rooster crowed. The Lord turned and looked straight at Peter. Then Peter remembered the word the Lord had spoken to him: “Before the rooster crows today, you will disown me three times.”And he went outside and wept bitterly.

The men who were guarding Jesus began mocking and beating him. They blindfolded him and demanded, “Prophesy! Who hit you?” And they said many other insulting things to him.

At daybreak the council of the elders of the people, both the chief priests and the teachers of the law, met together, and Jesus was led before them. “If you are the Messiah,” they said, “tell us.”

Jesus answered, “If I tell you, you will not believe me,and if I asked you, you would not answer.But from now on, the Son of Man will be seated at the right hand of the mighty God.”
They all asked, “Are you then the Son of God?”

He replied, “You say that I am.”

Then they said, “Why do we need any more testimony? We have heard it from his own lips.”
Then the whole assembly rose and led him off to Pilate. And they began to accuse him, saying, “We have found this man subverting our nation. He opposes payment of taxes to Caesar and claims to be Messiah, a king.”

So Pilate asked Jesus, “Are you the king of the Jews?”

“You have said so,” Jesus replied.

Then Pilate announced to the chief priests and the crowd, “I find no basis for a charge against this man.”

But they insisted, “He stirs up the people all over Judea by his teaching. He started in Galilee and has come all the way here.”

On hearing this, Pilate asked if the man was a Galilean. When he learned that Jesus was under Herod’s jurisdiction, he sent him to Herod, who was also in Jerusalem at that time.

When Herod saw Jesus, he was greatly pleased, because for a long time he had been wanting to see him. From what he had heard about him, he hoped to see him perform a sign of some sort. He plied him with many questions, but Jesus gave him no answer. The chief priests and the teachers of the law were standing there, vehemently accusing him. Then Herod and his soldiers ridiculed and mocked him. Dressing him in an elegant robe, they sent him back to Pilate. That day Herod and Pilate became friends—before this they had been enemies.

Pilate called together the chief priests, the rulers and the people, and said to them, “You brought me this man as one who was inciting the people to rebellion. I have examined him in your presence and have found no basis for your charges against him. Neither has Herod, for he sent him back to us; as you can see, he has done nothing to deserve death. Therefore, I will punish him and then release him.”

With one voice they cried out, “Away with this man! Release Barabbas to us!” (Barabbas had been thrown into prison for an insurrection in the city, and for murder.)

Wanting to release Jesus, Pilate appealed to them again. But they kept shouting, “Crucify him! Crucify him!”

For the third time he spoke to them: “Why? What crime has this man committed? I have found in him no grounds for the death penalty. Therefore I will have him punished and then release him.”

But with loud shouts they insistently demanded that he be crucified, and their shouts prevailed. So Pilate decided to grant their demand. He released the man who had been thrown into prison for insurrection and murder, the one they asked for, and surrendered Jesus to their will.

As the soldiers led him away, they seized Simon from Cyrene, who was on his way in from the country, and put the cross on him and made him carry it behind Jesus. A large number of people followed him, including women who mourned and wailed for him. Jesus turned and said to them, “Daughters of Jerusalem, do not weep for me; weep for yourselves and for your children.For the time will come when you will say, ‘Blessed are the childless women, the wombs that never bore and the breasts that never nursed!’Then “‘they will say to the mountains, “Fall on us!” and to the hills, “Cover us!”’For if people do these things when the tree is green, what will happen when it is dry?”

Two other men, both criminals, were also led out with him to be executed. When they came to the place called the Skull, they crucified him there, along with the criminals—one on his right, the other on his left. Jesus said, “Father, forgive them, for they do not know what they are doing.” And they divided up his clothes by casting lots.

The people stood watching, and the rulers even sneered at him. They said, “He saved others; let him save himself if he is God’s Messiah, the Chosen One.”

The soldiers also came up and mocked him. They offered him wine vinegarand said, “If you are the king of the Jews, save yourself.”

There was a written notice above him, which read: THIS IS THE KING OF THE JEWS.
One of the criminals who hung there hurled insults at him: “Aren’t you the Messiah? Save yourself and us!”

But the other criminal rebuked him. “Don’t you fear God,” he said, “since you are under the same sentence? We are punished justly, for we are getting what our deeds deserve. But this man has done nothing wrong.”

Then he said, “Jesus, remember me when you come into your kingdom.”

Jesus answered him, “Truly I tell you, today you will be with me in paradise.”

It was now about noon, and darkness came over the whole land until three in the afternoon, for the sun stopped shining. And the curtain of the temple was torn in two. Jesus called out with a loud voice, “Father, into your hands I commit my spirit.” When he had said this, he breathed his last.

The centurion, seeing what had happened, praised God and said, “Surely this was a righteous man.” When all the people who had gathered to witness this sight saw what took place, they beat their breasts and went away. But all those who knew him, including the women who had followed him from Galilee, stood at a distance, watching these things.

Now there was a man named Joseph, a member of the Council, a good and upright man, who had not consented to their decision and action. He came from the Judean town of Arimathea, and he himself was waiting for the kingdom of God. Going to Pilate, he asked for Jesus’ body. Then he took it down, wrapped it in linen cloth and placed it in a tomb cut in the rock, one in which no one had yet been laid. It was Preparation Day, and the Sabbath was about to begin.

The women who had come with Jesus from Galilee followed Joseph and saw the tomb and how his body was laid in it. Then they went home and prepared spices and perfumes. But they rested on the Sabbath in obedience to the commandment.”

-Luke 22:39-23:56

“A Hero”

…thus saith Dwight.

Welcome back Dunder-Mifflin Scranton.

Goodbye Goodbuy

Hello simplicity and integrity.

In September I wrote a post lamenting that Chase Banks had co-opted one of my favorite songs for their credit card commercials. The song was “All You Need Is Love” by The Beatles and I was frustrated that the commercial was selling the idea that love equals stuff. Call me naive. Call me idealistic. I don’t care. The commercial made my stomach turn.

Well it has happened again. This time by a company that I frequent quite often.

No doubt that you have seen that Target has featured the Beatles’ hit, “Hello Goodbye,” in their latest round of advertisements. Except they have changed the lyrics to Hello Goodbuy again preaching the idea that love equals stuff. They have even spelled out the Good Buy in Jell-O and in other products so that the viewer doesn’t miss the pun.

When I first saw the ad a few months ago, I merely rolled my eyes and quickly forgot about it. (I figured that Michael Jackson simply needed money again.) I only saw the ad once and thought that the campain was over. Then while on spring break, I popped a Beatles mix into the van’s CD player on our ski trip with the youth group. From the back of the van I heard, “Hey, this is the song from the Target commercial!”

This student had no idea who the Beatles were. They had never heard the song before seeing it in the commercial. How tragic.

Way to go coporate shills. You have once again managed to take something beautiful and turn it into a mindless, soulless peice of garbage that you can use for your own benefit.

I am not buying. In fact, I’m not going to buy from Target for a very long time. I have managed without Wal-Mart for over a year (only 4 unavoidable visits) and I will manage without Target.

In The Name of Love

A New Day

Today, I am a youth minister again.

For the last few months I have had to pull double duty while we hired a pulpit minister. it has been really great but I am so glad that I can now focus on my students more fully.

I have learned a whole lot over the course of the year. I have felt more confident in my speaking and I have really enjoyed studying and preparing for my weekend messages.

I won’t speak to the entire congregation again until Graduation Sunday on May 20th. I’m thinking about going through 1 Samuel 1-3.

I love this passage and I think it is perfect for a day where we honor our Seniors and the sacrifices that their parents have made.

What did your church do for you when you graduated? Drop me an email or a comments and let me know.

Have a great week everyone!

Today Was a Good Day

I have had a wonderful birthday.

I got a billion facebook messages, I preached a pretty good sermon, my parents took us out for lunch, I had ice cream with some of my students, and we had an Easter egg hunt up at the building.

Thanks everyone for a great birthday!!!

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